“We all need to be accountable for our behaviour, to realize that the natural resources that have been so generously given to us are limited and need protecting if they are going to be shared by future generations.”
Li Bingbing, one of China’s most popular actresses, is well known for her achievements both on and off the screen. Throughout her life, Bingbing has been involved in charitable efforts where she can “practice what she preaches” and promote the need to lead a responsible life. Although her philanthropic efforts have included various causes, activities and beneficiaries over the years, she focuses on carbon emissions reduction and environmental protection. She is the founder of the L.O.V.E Green movement which promotes an environmentally friendly, low-carbon lifestyle, and has partnered with numerous corporations to promote change and make a positive environmental impact in China.
